Website Appointment Requests Surge After Launching Paid Ads
The Challenge:
Before advertising, the practice’s website was basically a ghost town when it came to conversions. Appointment requests were extremely low to nearly nonexistent, and the team had no predictable way to generate patient demand online. They needed rapid, measurable growth — not just visits, but actual scheduled appointments.
The Solution:
We launched a multi-channel ad strategy across Meta and Google Ads, designed to drive high-intent traffic directly to the appointment request page. This included refining audience targeting, improving creative, restructuring campaigns by specialty, and optimizing ad spend efficiency to support conversion volume. Results started coming in almost immediately and never slowed down.
Results & Deliverables
High-Impact Performance Stats
- 1,299 website appointment requests generated since ad launch
- average 30¢ cost per click across six campaigns
- 33,256 3 sec video plays on highest performing ad
- 26,947 Meta Ad Clicks, sending engaged users directly to the site
- Up to 548 Google conversions in a single month, supporting multi-channel lift
Deliverables
- Full Meta + Google Ads strategy & launch
- Weekly optimization for targeting, creative, and bid efficiency
- Specialty-specific campaign segmentation (Derm, Cardiology, Endocrinology)
- Conversion tracking setup & performance reporting
- Ongoing scaling strategy based on results