The Challenge:
Yingst Building Group wanted to redefine what a regional homebuilder could be.
Their leadership team came to Revel with a goal to earn trust through integrity, quality, and a commitment to excellence in an industry where buyers often feel overwhelmed, uncertain, or priced out. They wanted to bring major-league thinking and execution to regional markets while staying grounded in the personal, local relationships that had shaped the Yingst name for the past 50 years.
The challenge was to create a brand that could do all that at once: build confidence, reduce fear, communicate affordability, and make the dream of building or buying a home feel possible again.
The Solution:
Revel helped Yingst Building Group completely redefine its brand from the inside out.
We developed a refreshed brand strategy, voice, messaging platform, and visual identity built around a simple but powerful idea: Yingst makes homebuilding feel clear, personal, and empowering.
That strategy came to life across the company’s public-facing materials, including website messaging, community positioning, social content, advertising, press communications, and service-line messaging for custom homes, communities, remodeling, and commercial construction.
The new brand helped Yingst speak directly to today’s buyers: first-time homeowners, young families, move-up buyers, prime-of-life professionals, and empty nesters looking for homes that feel well-designed and built around their real life needs.
Results & Deliverables
Brand Transformation
Revel helped reposition Yingst from a respected legacy builder into a modern, full-service building group with clear identity, stronger messaging, and a more strategic presence in the market.
Key Deliverables
- Brand strategy and positioning
- Updated message platform
- Refined tone of voice
- Website copy and service-line messaging
- Community marketing support
- Press release and launch communications
- Social media and advertising design and copy
- Brand storytelling for custom homes, remodeling, communities, and commercial construction.
Brand Impact
- Reintroduced Yingst as a trusted Central PA builder with a fresh vision
- Clarified the company’s expanded service lines across homes, remodels, communities, and commercial construction.
- Create a more approachable and confidence-building message for buyers.
- Helped communicate affordability, quality, and trust in a challenging housing market.
- Positioned Yingst as a builder for every stage of life
Today, Yingst’s website presents the company as offering “Building Solutions for Every Stage of Life,” supported by custom homes, remodeling, commercial construction, and new home communities. The site also reinforces the company’s nearly 50-year legacy of craftsmanship, quality, and customer experience.
