Our Story

Every great story starts with a question.
Ours began with two simple words—“what if?”

More than 30 years ago, long before the agency had an office, a team, or even a name, Tina Rudisill was a young marketer with a vision that didn’t fit neatly inside the traditional rules of the industry. She believed marketing didn’t have to be loud to be heard, flashy to be effective, or complicated to be meaningful. It simply needed to be different, have heart, strategy, and the courage to challenge the obvious.

So she built a company around that belief—one rooted in curiosity, creativity, and a relentless commitment to doing things differently.
“What if?” became her rallying cry.
A small spark that fueled big ideas.
A mindset that shaped an award-winning career and an agency that grew into a trusted partner for brands across the region.

Tina led the business with equal parts grit and grace—guiding clients through transformations, mentoring a new generation of creatives and strategists, and always proving that marketing is at its best when it’s led by purpose. Her work took her across the country, onto conference stages, into national publications, and past countless industry milestones. But to Tina, the achievements were never the point. The people—the clients, the team, the community—were the heart behind every decision, every campaign, every late night, and every “what if” moment.

As the agency approached its 30-year mark, another story quietly began to unfold.
Not an ending—an evolution.

Tina’s daughter, Ashley Cherry, had grown up with a front-row seat to this bold, creative world. She watched the brainstorms, the breakthroughs, the risks, and the resilience. She saw how Tina built something that wasn’t just a business, but a legacy of integrity, imagination, and impact.

Ashley didn’t join the agency to step into her mother’s shoes—she joined to build her own path, shaped by modern strategy, data-driven storytelling, and a fresh vision for the future of the brand. Over time, her leadership became a natural extension of the company’s soul: fearless, collaborative, purpose-fueled, and unafraid to reimagine what marketing could be.

In 2025, that evolution became official as Tina passed the torch—and the legacy—to Ashley.

Today, the agency stands as a family-grown, women-led business built on two generations of passion, perseverance, and possibility.
The foundation Tina created still drives us: ask better questions, care deeply, create boldly.
The future Ashley is shaping pushes us forward: innovate with intention, lead with data and heart, and build community through every story we tell.

Our name may have changed. Our team has grown. Our capabilities have evolved.
But our mission remains the same:

To be the marketing partner and consultant that helps brands make meaning, have purpose, and make an impact that moves people.

This is our story—one rooted in legacy, carried by vision, and always guided by the question that started it all:

What if?