Advanced Pediatric Dentistry Opens New Location in York, PA.
Challenge: Advanced Pediatric Dentistry, a reputable provider of specialized dental care for children, faced a significant challenge when opening a new location in a competitive urban area. Despite their well-established brand in other locations, they needed to overcome several obstacles to ensure the new branch could gain traction quickly, including increased brand awareness in a new and competitive marketing and booking appointments within an aggressive timeline. To address these challenges, Advanced Pediatric Dentistry required an integrated, high-impact marketing and public relations strategy that would quickly raise awareness, attract local families, and drive immediate appointment bookings.
Solution: The launch of the new Advanced Pediatric Dentistry location was a resounding success, achieving significant milestones within just one month. Thanks to the combined power of digital marketing, direct mail, and PR efforts, the clinic secured 164 new appointments within the first 30 days. This exceeded the client’s expectations and helped the new location build a strong patient base early on. The campaign reached a total of 157 million media impressions through PR efforts, helping the clinic become a recognized name among local families. The digital ad campaigns, particularly on social media, achieved high engagement rates, reaching thousands of local parents, resulting in strong click-through rates and conversions to booked appointments on a custom-built landing page.
