Branded Mammography Program Extends Year-Over-Year Growth
Challenge: An independent outpatient imaging provider, with a service area overlapping two of the most densely populated metropolitan areas in the U.S., faced heavy competition for women’s imaging services in a crowded medical market in which large, widely recognized health systems have a dominating presence. Our client’s challenge was to boost their visibility as a premier imaging provider that gives women compelling reasons to choose them over competitors for their annual mammograms and related breast health services.
Solution: Marketing Works created a unique, attention-grabbing, proprietary brand name for the client’s package of a screening mammogram with enhanced clinical services, providing women and their referring physicians with additional health information to direct their personalized care.
KEY SUCCESS & DELIVERABLES
- Average year-over-year growth in mamm volume: 10.3%* since inception of program in 2016
- Mamm volume as of end of 2023 51% higher than end of 2016.
- Built support in patient loyalty and supported a collaborative relationship with referring physicians.
- Supported growth in related exams such as Breast MRI.
- Creates a platform to garner media attention.
- Hard evidence that consumers are searching for the proprietary branded mammogram program by name.
