Strengthening Brand Identity & Driving Growth for Benaiah’s
Case Study
The Challenge:
When we partnered with Benaiah’s, they had something truly special—a scratch-made kitchen that set them apart from every other local restaurant. But the brand and interior experience didn’t communicate that uniqueness, and customers weren’t clearly seeing the story behind the food. Sales and foot traffic were inconsistent, digital engagement was sporadic, and the restaurant lacked a cohesive identity that could carry across the website, the space, and social media. To grow, Benaiah’s needed a brand that matched the quality of its food.
The Solution:
We built a refreshed brand centered around what makes Benaiah’s distinct: a scratch-made kitchen rooted in craft, quality, and community. The rebrand extended into the interior design, aligning the space with the new visual identity so guests immediately felt the elevated experience. From there, we executed a full-funnel marketing approach—optimized Meta advertising, strengthened organic content, ongoing email marketing, and strategic influencer partnerships to amplify reach and credibility. Each channel worked together to boost awareness, drive more guests through the door, and rebuild steady revenue.
Key Success & Deliverables:
Revenue & Conversion Impact
- Weekly sales increased, marking a 52.2% increase in weekly revenue.
- Improved brand perception and a unified on-site experience supported higher customer retention and repeat visits.
Brand Awareness & Reach
- Website traffic had a 388% increase within the year.
- Meta ad impressions climbed, having a 4–5× increase year-over-year.
- Instagram reach tripled with the support of stronger branding and influencer collaboration.
Engagement & Advertising Performance
- Meta ads delivered strong click-through rates, ranging well above benchmarks.
- Weekly ad clicks significantly increased traffic to menus and reservation links.
- Instagram followers had a 26% lift, fueled by consistent brand storytelling.
- Email campaigns achieved excellent open rates of an average of 59%, reflecting a highly engaged subscriber base.
Outcome
By grounding the brand in its scratch-made identity, redesigning the interior to match that story, and deploying a cohesive marketing strategy supported by influencer partnerships, Benaiah’s built stronger awareness, deeper community connection, and over 50% sales growth throughout the year. The restaurant now has a clear, compelling identity that resonates both online and in-house—and a marketing engine built for continued expansion.