Driving Awareness & Sales for a Regional Furniture Brand
Case Study
The Challenge:
Interiors Home needed to refresh it’s brand, boost visibility and create consistent demand across key retail moments. Despite strong in-store service, digital awareness lagged, and leadership wanted proof that marketing touchpoints—website visits, social reach, SMS, and email—were actually influencing sales. Seasonal campaigns existed, but the brand lacked a clear way to connect awareness → store traffic → revenue lift.
The Solution:
We launched a stronger brand and pushed an always-on marketing system built around high-intent campaigns (Open Sundays, Tent/Labor Day, Sofa Sale, Inspired Spaces, Veterans Day) and paired it with weekly measurement of web traffic, social engagement, and email/SMS performance. The focus was simple: increase qualified awareness and convert it into sales through targeted content, stronger calls to action, and a measurable customer journey.
Results & Highlights
Sales Growth
- Monthly sales outperformed the previous year, with some months up 40% YoY
- November delivered a holiday surge, reaching a 24% increase from the previous year.
- Marketing moments aligned directly with revenue jumps—every major campaign month saw a sales lift.
Awareness Growth
- Website visits grew throughout the month showing a 528% lift over spring traffic levels.
- IG reach was up 79% from August → October
- Email engagement held steady, averaging a 49% open rate, well above retail benchmarks.
Key Deliverables
- Ongoing brand parter
- Multi-channel campaign strategy (social, email, SMS, website/SEO).
- Real-time awareness dashboard tracking reach, visits, and engagement.
- Campaign-specific creative assets and optimized calls to action.
- Monthly performance reporting connecting awareness → consults → sales.
Our first full year in partnership became the first year where marketing and sales moved in lockstep—awareness rose, traffic followed, and revenue clearly increased due to campaign marketing.